Since Country Liquor is banned no Excise stamps or Labels are issued. As far as Tamil Nadu is concerned, the entire issue of Excise duty Label and Stamps are taken care by TASMAC (Tamil Nadu Marketing Sales Corporation). Tamilnadu ranks third in alcohol consumption after Punjab and Andhra Pradesh and therefore bulk of the use of Holographic Labels are in use here.
Also it is understood that Tamilnadu was the first state to introduce the anti counterfeitable Holographic Excise duty Labels two to three decades back which was subsequently followed by other states. The specification for the Hologram tender as seen in the Tender document floated by Tasmac is as below:
TECHNICAL SPECIFICATIONS AND PRODUCT
SPECIFICATIONS FOR THE EXCISE DUTY HOLOGRAM LABEL
(1) MASTER ORIGINATION : High
Security Master made from True 3D and 2D/3D conventional origination
system and DOT MATRIX digital origination system of minimum 12000 pixel
resolution and with 4000 DPI or more dot resolution recombined together.
- Multi level animation effect
- Four channel effect
- Pearl effect with hidden micro text
- Vast raster image
- Concealed animated image
- Multiple LASER viewable animated covert image
- Kinetic and diffractive animated GUILLOCHE patterns (Randomly computer generated pattern) for high security.
- The logo or emblem and the 3D True Object as suggested by the Tendering Authority shall be incorporated in the hologram.
(2) The
suggested art work (at least 3 different designs) is to be submitted by
the Tenderer containing the above security features along with the
Tender Documents and Technical Specifications. The object for 3D
Hologram and the design would however be finalized / furnished by the
Department only at the time of placing orders.
(3) The
master may be changed at the discretion of the tendering authority at
any time during the currency of the tender and the tenderer should have
the facilities to produce the master within the time frame specified by the tendering authority.
(4) Size and shape: Rectangular , 60 mm (Length) x 15 mm (width)
(5) Type and Material to be used:
Tamper evident on Metalized Polyester Film of ultra clear EMCL grade
with standard quality adhesive material on the label suitable to be
affixed (non manual – mechanical application) on bottle cap and partly
on the neck of the glass bottle through automatic mechanical applicator.
The Hologram should fix firmly to the above portions. The Hologram
should be as per the design approved and finalized by the Department.
(6) Colour: Specific colors / Multiple colors. The Department will decide this from time to time.
(7) Thickness: 35 to 40 Microns and suitable for automatic mechanical applicator.
(8) Mastering type : High Security Master made from true
3D and 2D/3D conventional origination system and DOT MATRIX digital
origination system of minimum 12000 pixel resolution and with 4000 DPI
or more dot resolution recombined together.
- Multi level animation effect
- Four channel effect
- Pearl effect with hidden micro text,
- Vast raster image
- Concealed animated image
- Multiple
LASER viewable animated covert image Kinetic and diffractive animated
GUILLOCHE patterns (Randomly computer generated pattern) for high
security .
The logo or emblem and the 3D True Object as suggested by the Tendering Authority shall be incorporated in the hologram.
(9) Other features:-
- The
layers in the Hologram Excise Labels except Micro Text and LASER
viewable animated covert image shall be visible to normal eyes.
- The Hologram Labels should have serrated edges all around.
- The Hologram shall not be affected by normal variation in atmospheric conditions.
- The
shelf life of the Hologram should be for a minimum of three years
without any deformation or deterioration in normal atmospheric
conditions.
(10) Coding / Serial numbering: The Hologram Labels should be compatible for Inkjet printing and also Laser etched numbering.
(11) Quality criteria: The quality and adhesion of the Holograms supplied should be suitable to the automatic mechanical applicator.
End Note: Sale of liquor in the state-run TASMAC outlets continue to be a major source of income for the Tamil Nadu government with a whopping Rs 21,680.67 crore earned as total revenue during 2012-13. Besides the revenue the Govt gets on account of Excise duty imposed for the sale of Liquor, the government also earns a revenue of Rs 1.73 crore per month approximately by the sale of excise labels an agency informs.
State excise labels are being issued to Indian Made Foreign Spirit (IMFS) and beer manufacturing units and Tamil Nadu State Marketing Corporation (TASMAC) to affix them on the IMFS, beer bottles manufactured locally and those imported from other states with the aim to ensure proper accounting of excise revenue and for preventing the flow of illicit liquor into the state. At present, the average monthly requirement of excise labels is believed to be 24.8 crore, the note said.
As per another data seen, the Alcohol sales in the state from 2004 to 2008 have registered a 61% increase. Also some data for the year 2006-07, 2007-08 and 2011-2012 were available on consumption of different varieties of Liquor. This will automatically reflect the requirement of Excise Labels. All the figures seem to be incomplete as they have not described the details of all Liquors consumed. However see data shown below to understand the data seen in various places.